The Mobile Phone war continues into 2022 with Android showing the most progress.

Mobile advertizing network Millenial Media announced today that the Android OS has surpassed Apple's iOS as the leading smartphone Os on its network.

The news lends farther support for a prediction Gartner Inquiry fabricated in September: that the open up-source Android OS would be the leading smartphone OS by 2014.

Android phones outsold iPhones for the first time in early 2010, and a report from Nielsen recently revealed that Android (Android) increased its share of new smartphone buyers betwixt January and November while Apple tree's share remained about steady and BlackBerry'southward decreased.

Role of Android'southward advantage is that information technology runs on devices from multiple manufacturers, while Apple's and RIM'southward operating systems run but on their devices. Apple is still Millenial network'southward leading manufacturer with about 21% market share.

At to the lowest degree on Millenial's network, however, Android is getting a lot of attending from advertisers. Android advertising requests grew 141% from Q3 to Q4 of 2022 while Apple requests grew 12% and RIM requests grew 60%. Android apps also dominated, accounting for 55% of revenue from application platforms.

These stats only apply to Millenial's network, which the company says reaches about 80% of the mobile phone-carrying U.S. population. But given recent trends, nosotros wouldn't be surprised to find out that other networks are seeing like shifts in smartphone market share. Information technology will be interesting to run into if next month's release of the iPhone for Verizon tin can pull iOS dorsum into the pb.